Knowing your audience helps you write website copy that connects with them. You can also learn about your audience by running surveys, seeing what they discuss on social media, and following industry trends. This is a profile of your ideal customer detailing their interests, preferences, location, and other pertinent information to help you better understand them. Design a buyer personaĭoing extensive market research will help you design a buyer persona. Then make sure that every word you write is working toward that goal. So for the latter pages, you would have less of a storytelling narrative and more of a user benefit or data proof approach.īefore you start brainstorming website copy, think about what you want each particular page copy to accomplish. However, for your product page or landing pages, the goal is likely different. The first step to hitting it off with your website copy is knowing the goal of each of your website pages.įor example, your About Us page should share your brand story and build a rapport with potential customers. How to write compelling website copy (step by step) 1. In this article, we’ll share a foolproof framework for writing web copy as well as nine actionable tips for writing good website copy. Whether it’s your landing page, sales page, or about us page, engaging web copy plays a major role in persuading website visitors to convert to customers. Your website copy is often your readers’ first impression of your product or service. ![]() 9 Actionable Tips (and Examples) for Writing Copy for WebsitesĪs a content marketer, you know that writing copy for websites is a weighty responsibility.
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